Work That Hit the Streets
Curated cases from the frontlines of Out-of-Home. From bold builds to culture-first activations – here’s what happens when brands stop playing safe and go full SOOH. Here are 400-ish we’ve crafted over the years, spanning from today to the dark ages.
CONCRETE CANDY x HBO Max: Berlin Went Up in Flames
Two events, one day, a seven-meter steel dragon – and nine weeks of production to turn it all into a full-blown experience world.
INNOCENT “PFAND FÜR ALLE” (DEPOSIT FOR ALL):
One PETition, 76,873 signatures, and a mission even Germany’s packaging law couldn’t ignore.
Bruno Mars – Roses instead of Ruckus
Guerilla Love-Bombing for Warner Music: 2,000 roses, a vintage van, and last-minute chaos – ten days after Valentine’s Day.
New Balance Running Art
US school bus becomes Munich’s running community hub – where personal motivations turned into art and strangers became a crew.
Pick Up! – Guerilla Gig Goes Nuts
Surprise concert with hip-hop legend Samy Deluxe turns Berlin parking lot into a packed event location
Adidas – Be The Difference
350 fans fire 24,000 shots at a 300 sqm wall made of special render to reveal the new Adidas campaign visual.
RB Leipzig – Trikot Launch
Guerrilla action transforms Leipzig’s cultural icons into RB fans – creating maximum buzz.
Radeberger – Booty Base
Rave bus activation at SMS Festival that made the campsite party come to us.
Adidas – Supernova
A multisensory inflatable experience bringing Berliners to catch their breath and urban runners to rethink comfort.
Bershka Vienna
Fashion invasion with guerrilla tactics and in-real-life marketing that absolutely crushed sales records.
