Guerrilla Marketing, OOH, and Experiential Marketing – this is our playground.
You need an activation that’s impossible to ignore in public space? Hell yeah – that’s exactly what we do. From concept to execution, we cover everything that makes your brand more visible, more tangible, and truly unforgettable. Six service areas. One goal: buzz that sticks.
Production
We bring your boldest ideas to life – complex custom builds, uncompromising quality, reliable even when the pressure is on.
Creation
We develop visuals and stories that turn public space into brand stages – bold, clear, unforgettable.
Scouting
We unlock high-traffic spaces and cultural hotspots – hidden urban gems, tricky permits, the exact spot your brand needs.Experience
We create immersive brand experiences that hit people on every level. Activations and pop-up worlds built to go viral.Execution
We turn chaos into symphony. Live coordination, staffing, all of it – zero stress on your end.
Less talk, more action.
Adidas Supernova
A multisensory inflatable experience allowing Berliners to catch their breath and urban runners to rethink comfort.
Fanta Holo-Ween
Special Halloween activation with special-OOH, scenography, and event marketing that turned visitors into FANTA ghosts.
The Romantic
Guerilla Love-Bombing for Warner Music: 2,000 roses, a vintage van, and last-minute chaos – ten days after Valentine’s Day.
Let's get things straight.
Production
You’ve got an ambitious idea. We make sure it looks just as good in real life as it does in your head.
Complex custom builds, unconventional locations, tight timelines – we’ve got it handled. Because precise
production work is what turns a great idea into a moment everyone’s talking about.
CREATION
High-impact Out-of-Home marketing starts with visuals that hit instantly. We build the creative
toolkit for your campaign – from visual concept to storytelling that works in the streets. Guerrilla activation,
brand activation, large-scale OOH campaign: we deliver assets that make people stop, stare, and reach for
their phones.
SCOUTING
The best activation falls flat in the wrong location. We get your brand in front of its audience. We find
the spots others don’t know about or can’t get into. With a strong network and permitting expertise across
Germany, we unlock urban locations with real impact potential. From first scout to signed permit.
EXPERIENCE
Experiential marketing works because it pulls people in directly. We design immersive brand
experiences, inter-activations, and pop-up installations that nobody in public space can just walk past. Passive
bystanders become active brand advocates. Every single time.
EXECUTION
A guerilla campaign lives and dies by what happens on the day. We take full operational ownership
on-site: live coordination, staffing, tech, and a cool head even when things get wild. You focus on your brand.
We make sure everything runs.
LOCATION
Some locations are hard to get. Those are exactly the ones we go after for you. Rooftops, restricted
areas, cultural hotspots across the US, Germany, Austria, and Switzerland – if the location exists and it
matters, we’ll find a way in. Because visibility in the right place beats any media budget.
Ready to create the moment everyone will talk about?
hello@soohspecial.com
+49 157 80531240