Your campaign
is running.
And nobody’s
talking about it.
Your campaign
is running.
And nobody’s
talking about it.
SOOH special builds physical brand experiences that stop people in their tracks — and get the internet talking. Guerrilla marketing, stunts, installations, special events. Since 2010.
We turn OOH budgets into moments people film, share, and never forget. No billboard. No banner. Something you feel.
Adidas Supernova
A multisensory inflatable experience allowing Berliners to catch their breath and urban runners to rethink comfort.
Fanta Holo-Ween
Special Halloween activation with special-OOH, scenography, and event marketing that turned visitors into FANTA ghosts.
House of the Dragon
Two events, one day, a seven-meter steel dragon – and nine weeks of production to turn it all into a full-blown experience world.
BRANDS WHO TRUST US
NUMBERS DON’T LIE
Audiences want real experiences. And they convert because of them.
That’s not a trend — that’s how people buy.
91 % BUY AFTER BRAND EXPERIENCES
40 % FEEL A STRONGER CONNECTION
EVENTRACK
SOCIAL REWILDING IS REAL – SCREENS
CAN’T REPLACE
SENSES
ACCENTURE – LIFE TRENDS 2025
84 % OF GEN Z CRAVES URBAN ADVENTURES
76 % DEMAND NEW CITY
EXPERIENCES
JLL CONSUMER – SURVEY 2024
Start real.
Get digital. Win fans.
You don’t want impressions. You want your brand to be experienced.
Not bought. Not planned. Felt.
These are our services.
01
Special Events
Your brand doesn’t need a spot.
It needs a moment.
02
Guerrilla Marketing
Anyone can buy reach. The street belongs to those who take it over.
03
PR Stunts
Press releases don’t spread. Stunts do.
04
Ambient Media & Installation
No ad blocker in the world blocks a 4-metre shoe on Ku’damm.
05
Everything else
Got an idea nobody can categorize? Perfect. That’s exactly where we start.
Ready to create the moment
everyone will talk about?
hello@soohspecial.com
+49 157 80531240